the art of war:
1 better to win without fighting by demoralizing the enemy
2 deceive / believe
3 attack where weak
4 know thyself and thy enemy
5 character is all

The book of the 5 rings
The five rings:
1 path (tribe)
2 heaven (environment)
3 earth (distance)
4 leader (discipline)
5 law (ability to implement strategy)

Leadership, Author of The Prince, political work: others are dangerous only if you do not create ties

Managerial Cybernetics – systems and management science models to regulate flows of information in companies

Attributed with the notion of the Multinational Corporation. ¨ The five essential skills for success: Concentration, determination, organization, innovation, communication

Advocated and then proved through IBM’s ‘Big Blue’ success: a successful company is built on CULTURE not just organizational bureaucracy “a sound set of beliefs”

Market Segmentation: ANSOFF Growth Matrix Existing markets & products vs. new products & markets

Marketing Guru - demarketing, social marketing, advocated the shift from transaction-orientated marketing to relationship marketing

Act-plan-check-do

Futurist
The shock of the new
One of the most successful business authors of all time

Father of Marketing
The key idea is “Know what market you are in” and that in turn will help define how you market yourselves. And Satisfy the customer NOT simply producing goods

Danish
Futurist, advocates that imagination is the tool needed for the new world – in the Dream Society – the dream (the story, the aspiration) is worth more than the product

Consultant’s consult – Everything changes all the time; work demands “out of the box” creativity and inventiveness Best selling author: “In search of excellence” & “WOW!”

Master strategist
Porter’s Diamond
THE heavyweight thinker when it comes to modern strategy. His ideas are based on interlocking and unlocking markets

Leadership, accounting & costs strategies, and the originator of the Balanced Scorecard. Uses strategy maps to visualize how companies work and communicate together. Links costs and performance through the integrated costs systems

Balanced Scorecard looks at how people strategy and finance balance together

Hawaiian
“Theory z: How American Management can meet the Japanese challenge”

Strategic thinking and home markets Defensive strategic thinking for major companies

Strategy and markets. Mind of the Strategist: customers first always

Leading authority on strategic alliances for multinationals and innovation

35 years with Shell. Says living companies survive because CEO are stewards – growth, renewal, learn, adapt, evolve

One of the first to specialize in IT strategy, e-commerce, and B2B electronic strategy Keen on what leaders really do

Strategy Professor
How large organizations remain competitive Strategos founder, professor to Hamill, joined his pupil

Died March 2004
Managing across borders. The 525 rule: 25% of a big companies revenue should come from the past 5 years’ products. Emphasized human relationships over IT for knowledge management

Loyalty Guru
What makes us love the products we love?

Strategist: 5 mindsets, reflective, analytic, worldly collaborative catalytic
*Planning organized around goals
*Thinking original creativity and how we think wins business
* Cultural Who we are and how we work has long-term effects

Re-engineering was The major consultative movement of the late Eighties to Mid-Nineties. Examines processes and seeks to align them around the core values of the company

Reengineering around core disciplines is the key to success. Believes in understanding and aligning processes is the key to wider success

Strategist and founder of Strategos, strategizing: complex, variegated, robust

Cross – Cultural specialist; enabling very different core people skills to work in effective teams

Strategic coaching excellence in teaching at escalating thinking strategy

Technology, women, and new economies

Business Economics and Strategy Specialist in game theory and an exceptional brain

Re-engineering Blue Ocean Strategies

Swedish: One half of funky business

Swedish: other half of funky business Everyone owns the means to market now!