Day Three: Humanistic Psychology
One of the more curious phenomenon of this decade has been the rise of Abraham Maslow. Maslow’s theory of self-actualization fits neatly into current ideas about coaching and self-development and seem instantly to have a flavor of being understandable, correct, and achievable.
There is a problem here. Firstly, people don’t read Maslow, they simply read summaries. Secondly, Maslow’s pyramid of needs wasn’t created in isolation and is based on the work and ideas of others, principally Otto Rank.

The First Committee Of The Vienna Psychoanalytical Society
[Source: Berlin, 1922 Becker Maas, Library of Congress (124),(LC-USZ62-119779)]
From Left to Right: Otto Rank, Sigmund Freud, Karl Abraham, Max Eitingon, Sàndor Ferenczi, Ernest Jones, Hans Sachs
Otto Rank was a psychoanalyst and one of Sigmund Freud’s closest colleagues. The Committee, as they are generally referred to as a group, were a remarkable groundbreaking bunch.
Excluding Otto Rank and Freud, in the same order as the photo above:
Karl Abraham was co-author with Freud on his 1917 paper on depression “Mourning and Melancholia” and was personal therapist to many of the first generation of psychoanalysts including Helene Deutsch, who was the first person to concentrate on women in psychoanalysis.
Max Eitingon, who served as President of the International Psychoanalytical Society after Karl Abraham’s death in 1925, was probably Freud’s most staunch supporter. He had given up working as an MD when he met Freud in order to become a psychoanalyst, and was to make significant in roads into developing the profession of psychoanalysis by insisting that all psychoanalysts be trained in a standard triple combination of training analysis, clinical supervision, and seminars.
Sàndor Ferenczi, who would later come to find himself at loggerheads with Freud, made a significant collaboration with Otto Rank in developing the “Here-And-Now” approaches to therapy that were such an influence in America in the 1950s.
Ernest Jones was Fruend’s official biographer and the first native English-speaking psychoanalyst. He was very influential in Britain, and finally Hans Sachs, who was the first non-medical to join the group, and founder of Imago magazine.
Back to Otto Rank. Otto Rank deserves to be as much a household name as any scientist of the 20th century. He was hugely influential on both Rollo May and Carl Rogers, and more on this in a moment, Rank went from being Freud’s right-hand man to being vilified and rejected by Freud. He resigned all his posts within the Vienna group and left for France.
The fight was over the Oedipal Complex. Freud held that the sublimated sexual desires offspring have for their parents was the cause of all culture: art, society, everything. Rank contested this by stating that prior to this conscious awareness babies feel separation anxiety. Psychologists agree with Rank on this. As the idea of the Oedipal underpinned all of Freud’s writing to refute, attack, or re-evaluate it was more than Freud’s ego could take.
Rank’s principal concerned with Classical Freudian analysis was that it ignored transpersonal and interpersonal relationships - it looked only at the past, the childhood, and did not work with the whole person, or their needs and desires in the “Here-And-Now”. Otto Rank’s approach won out, and this leads on to Rolllo May and Carl Rogers.
Rollo May’s 5 stages of development are different. He freely admitted that while they are a developmental model they are not as strictly time bound as say a Piaget/Erikson model. May allows for human nature: sometimes we jump forward, sometimes jump back, sometimes get stuck, sometimes advance, and so on. It is truly “Here-And-Now” psychoanalysis.
The fives stages are:
1. Innocence – the pre-ego, pre-self-conscious stage: the infant. They do what they must do: e.g. crying is done instinctively, however, there is a degree of will in the sense of a drive to fulfill needs.
2. Rebellion – wants freedom, but lacks a full understanding of responsibility .
3. Decision- The need to break away from their parents and settle into the ordinary stage. Decide what path life will take, along with fulfilling rebellious needs.
4. Ordinary – the normal adult ego: responsibility is demanding, so conforms and adopts traditional values.
5. Creative – the authentic adult, the existential stage, beyond ego and self-actualizing. This is the person who, accepting destiny, faces anxiety with courage.
(These are interesting as analogies for leadership, and/or organizations too.)
May compliments Carl Rogers who was also interested in how development happens in individual growth. Rogers differed though as he was looking for universal clues for the concept of self.
What has all this to do with industrial/organizational psychology you may well ask? Maslow is one answer. Though Maslow’s ideas have been largely bastardized by many, and led to a general backlash from the psychology world, they contain the kernel of a very solid idea, which he got initally from his mentor Kurt Goldstein.
If man is a curious creature, and man certainly is curious and inquiring, then when needs are fulfilled, what will raise the stakes for him? Maslow quickly saw that once the physical needs are fufilled, then security becomes the issue, then love, then respect; but he posed a puzzle if all our needs our fulfilled what happens. He suggested in a bold move away from existentialism and nihilism that the human spirit would free itself and become, in his famous phrase, “self-actualized”.
There is a point to this.
And there is also a caveat.
Maslow never suggests that self-actualization will always happen.
And what looks lile self-actualization, the fulfillment of goals, can be deceptive.
Why?
Because how humans think and behave to get these goals also determines the result. Because ambition and effort of the individual are not universally positive. Because human sorrow, for disaster, bad luck, misfortune, for moral corruption, and most of all, the boredom or greed that comes from getting it all all stop us getting to the self-actualized state.
What it does suggest is that we have the desire to want to get better, which we hope is true, but in fact many of us simply seek the easiest path to reward, and find that the effort required in living is hard.
Importantly it give us a goal to aspire to, and a set of characteristics:
Creative, moral, socially adept, one with humanity, democratic, freshness of appreciation, clear perception of reality, acceptance of self and others. In Maslow’s own words:
“an episode or spurt in which the powers of the person come together in a particularly and intensely enjoyable way, and in which he is more integrated and less split, more open for experience, more idiosyncratic, more perfectly expressive or spontaneous, or fully functioning, more creative, more humorous more ego-transcending, more independent of his lower needs, etc. He becomes in these episodes more truly himself, more perfectly actualising his potentialities, closer to the core of his being, more fully human. Not only are these his happiest and most thrilling moments, but they are also moments of greatest maturity, individuation, fulfilment - in a word, his healthiest moments.”
Is it true that when we are happy, contented, fulfilled we will spend our time bettering the world? Mmmmmm……
Maslow argues that self-actualization comes when we are in a positive frame of mind - and this would seem right - the main attacks against Maslow are that there is little scientific evidence that supports self-actualization - but as a theory about human potential it’s very attractive and kind of cute.
I have said there is a kernel of a great idea here, and there is: psychologists can help healthy people to see ways to improve their lives. It was this idea that really gave force to the third wave, and one that we will look at in more detail on Day Four.
There is further one area where Maslow’s general theory does seem to work and that is in the artificial confines of work. As he and others, such as Hetzberger and McGregor point out: if everything is in place to make work a good experience the results are better.
Spelled out simply: good chair, good desk, good pay, good lighting, good strategies, and good implementation results in better results.
It seems obvious, but many in the 50s and 60s still refused to believe anything other than money motivated the individual. Of course, the Greeks had understood that glory, honor, respect from your peers and the ilk are really what we are looking for. Though the money really helps.
The usefulness of the Humanistic movement was that is emphasized the dignity and value of work, work being the human activity that we do more than any other, rather than simply production, and as we move into a world where work is becoming more and more invisible these ideas are going to matter more and more.
Puzzles remain: What is happiness and satisfaction at work? If you make me too happy do I stop working as hard? Why do we get stressed? How can burnout be universally prevented? etc;
Most of all the humanists tried to suggest that there is something better round the corner, and for anyone who has ever had a bad job and wouldn’t want their child to have such a job that’s not a bad thing.
Day Four: New Hope & New Science