Tue 6 May 2008
Day Four: Keys To Success And Motivation
Pompidou Center (Flick-r Phil H)
Picking up on Day Three: after Maslow and Carl Rogers and the developments of the Humanistic school pf psychology or the third wave, the idea that emotions can be mastered, controlled, and developed was seen as an integral part of a positive, evolutionary process. This was a fundamental development that gave real results in psychotherapy and to the field of general psychology.
Rogers is a very important historical figure in psychology as he broke the Freudian mold that looks for the problems in the human psyche and rather proved by experimentation and observation, and not just by philosophizing, that all life from plant to animal to human seeks the optimal opportunities for growth if given the environment to thrive. This is of fundamental importance to work psychologists and architects: the work environment, both physical and cultural makes a fundamental difference to the overall performance of the organization. While Maslow tends to concentrate on the fundamental, large blocks, there is ample proof that even simple adjustments in the workplace seem to make a real difference.
This branch of psychology is commonly called Environmental Psychology, but may be called socio-architecture etc; and is concerned with the interaction of people and the space around them. One of the outstanding thinkers in the branch was Konstantinos Doxiades who in 1943 coined the term Ekistics. Ekistics is the study of human settlement. His masterwork “Introduction to Ekistics”, published in 1968, is still an outstanding example of what good research and a clear mind can produce. Oh, and in case we begin to think that this is purely theoretical and impractical Doxiades was also an extremely good architecture on a massive scale and responsible for much of the design of Islamabad. The capital of Pakistan was commissioned by then President Ayub Khan in the 1960s to replace Karachi and to be the model for urban living in a new, modern Pakistan.
Further, there was a fundamental shift in psychology to cognitive psychology.
This is tricky. Initially, it seems that the third wave is on to something of real standing: the human self and how we think about ourselves, and that if we are able to sort that out then we would emerge, almost as butterflies from the pupae, as evolved, stronger people. There is a lot that is entirely positive and right about this, but it also has a negative aspect. Can introspection and the desire to improve ouselves result in achievement or do we need to understand that how we think must be in relation to others around us?
Albert Bandura, working on reciprocal determinism and self-esteem, Vroom working on the Expectancy Theory on motivation, and David McClelland working on understanding the need for achievement and status all provided important new insights in social psychology and solid experimentation that threw light on work and why people succeed or don’t succeed mentally at work.
McClelland in particular. N-Ach, N-Pow, N-Affil, the Need for Achievement, Power, and Affiliation is very good modeling of human behaviour. We all show a combination and spread of all three - and the really important discovery was that too much in any one area leads not to more success but to disaster: the person who must achieve no matter what tends to take undue risk, the one who must control no matter what tends to lack emotional intelligence and is socially manipulative, and the one who has too strong a need for affiliation tends to smother, crowd in, and annoy. Too little and the person simply fails to achieve their goals and others either ride roughshod over them, or simply overtake them. So the question is: how much is enough?
McClelland found throughout his experiments that those who set targets that stretched, challenged, and gave a greater sense of motivation were the succeeders. Those who set targets that were too high or too low failed. Probably the most famous of these utilized the old fairground game of the ring toss. A wooden board with pegs that you toss rope rings onto. People were allowed to set their own degree of difficulty. The key to success was to set it so it was difficult but not impossible: even if these people failed they had a sense that they tried. As a corollary, McClelland also noted that feedback was an essential part of personnel and personal development that allowed people to develop self-awareness and to be able to judge their success in perspective.
The insights for work are obvious Goals should be high but not impossible. Do not employ those who are too ambitious, unless that can be tempered with social skills, emotional intelligence, and structured feedback and coaching. And above all, give reasons for people to want to succeed!

